Walk into a pet shop with a new puppy coming and you will leave three hundred pounds lighter, carrying a great deal of equipment your puppy will never use.
Most of what a puppy needs in the first month is cheap, and most of what is expensive can wait.
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The genuinely essential list
**A crate, or a pen.** Not a punishment — a safe place to sleep and a way to prevent the accidents and chewing that happen in the ten seconds you look away. Buy one big enough for the adult dog and use a divider.
**A flat collar with an ID tag**, plus a harness for walking. Puppies pull, and pulling on a collar puts force through a developing neck.
**Two metres of ordinary lead.** Not retractable. Retractable leads teach a puppy that pulling extends the world, which is precisely the lesson you do not want.
**Food the breeder was using.** Change it gradually over a week or more, if at all. A sudden food change on top of a house move produces the diarrhoea that ruins everybody’s first few nights.
**Something to chew.** Teething is real and it has to go somewhere. A softer rubber toy designed for puppies is the right level — adult hard chews are too much for baby teeth.
**A stuffable toy, and a freezer.** This is the item most likely to save your sanity.
KONG Classic Stuffable Dog Toy
Stuff it, freeze it, and it becomes twenty minutes of quiet plus relief for sore teething gums. Buy the puppy version if you can — it uses softer rubber for baby teeth.
**Enzymatic cleaner.** Ordinary household cleaner does not remove the smell that tells a puppy this is the toilet. This one genuinely matters.
**A cheap brush**, used daily for thirty seconds, so grooming becomes normal long before it becomes necessary.
What can wait
- **A second bed.** They will chew the first one.
- **A raincoat**, unless you have a very short-coated breed and it is winter.
- **An expensive puzzle.** A cardboard box and a towel do the same job at eight weeks old.
- **A long line**, until recall training starts properly at about four months.
- **Clippers.** Get a groomer to do the first few nail trims and show you how.
The first week is about sleep, not training
The single most common mistake with a new puppy is doing too much.
Puppies need somewhere between 18 and 20 hours of sleep a day. A puppy who is short on sleep behaves exactly like an overtired toddler: biting, frantic, unable to settle, impossible to reason with. Most “my puppy is aggressive” panics in week one are sleep deprivation.
Protect naps ruthlessly. Visitors can wait.
Toilet training in one paragraph
Take them out every hour, after every nap, after every meal, and after every burst of play. Go outside with them. Reward the instant they finish, outdoors, with something genuinely good. Never tell them off for an accident indoors — it teaches them to hide it from you, which is far worse. Clean accidents with enzymatic cleaner so the smell does not mark the spot as a toilet.
Socialisation is not “meeting dogs”
The window for socialisation closes early — roughly by 12 to 16 weeks — and most people spend it wrong, arranging chaotic meetings with other dogs.
What actually matters is calm exposure to the world: traffic, bicycles, umbrellas, bins, hats, stairs, slippery floors, men with beards, children at a distance, the vacuum cleaner, being handled.
The goal every time is a puppy who notices something and then relaxes. A frightened puppy is not being socialised — they are learning that the world is alarming.
Handling practice, starting now
Every day, for a minute: touch the paws, look in the ears, lift the lip, run a brush over them, hold them gently still. Pair each with a treat.
Do this for four weeks and you will have a dog who tolerates nail trims and vet exams for the next fifteen years. Skip it and you will spend those fifteen years wrestling.
The honest summary
Crate, harness, lead, the breeder’s food, something to chew, a stuffable toy, enzymatic cleaner, a brush. That is the real list.
Everything else is optional, and the two things that matter most — protecting sleep and calm exposure to the world — cost nothing at all.